WE ARE TWO//
Our new campaign celebrates the collaboration behind the label.m story: the heritage fused with the creativity of our hairdressing talent today.
Led by Sacha Mascolo-Tarbuck and her award-winning International Artistic Team, we proudly showcase the versatility of our product range, where each look can be recreated in salon or at home with the ultimate pairing of TWO label.m products.
“My vision for this year’s campaign was to embrace the notion of cultural diversity and ultimately what we all have in common and the values we share when connected.
Thevisual aesthetic is one that’s a reflection of our globalclients andtheir varying hair textures- playedout with different modelpairings, as each of whom usedtheir individuality to bring out something unique.”
Sacha Mascolo-Tarbuck - TONI&GUY and label.m Global Creative Director
The distinct Black and White photography emphasises campaigns’ timeliness quality whilst direct focus on hair brings out variety of textures and finishes celebrating the diversity of our clients’ worldwide.