If you've been searching for frizz-elimination, today sees the launch of label.m's response to have smoother, longer-lasting straightening results for all hair textures.
Be part of the revolution! Regain control of hair that’s simply unruly, dry and unmanageable with our new, seven-piece system that's dedicated to: managing curls and abolishing frizz, whilst optimising the look and feel for all regardless of texture or ethnicity.
Let’s face it – how exactly do we perceive frizz? Most might say ‘a bit like the Sahara with endless knots’, but now it’s truly time to say goodbye to the effects of damage and humidity and literally go head-to-head to ‘FIGHT THE FRIZZ!
Recognising hair diversity and embracing the notion of ‘global hair textures’, label.m Anti-Frizz - by its very definition represents a high-performance, solutions-led range with naturally derived eco-friendly formulations and utilisises label.m’s signature prescriptive approach.
Split into three categories Fine, Normal and Coarseand with TWO exclusive complexes, label.m ANTI-FRIZZcombines active ingredients and integrates with the hair fibre to penetrate the various layers:
Mediterranean Fruit Complex:
Green Mandarin ‘Extract – *Organic certified fruit juice waters to intensely moisturise, protect and smooth.
Myrtle Berries – **Organic certified and known to repair/shield from oxidative stress to help retain colour.
Juniper Berries – Effective strengthener that works to relax the hair fibre to halt frizz, help replenish moisture, correct damage and seals the cuticle so hair becomes more water-resistant.
Tree of Life Complex:
Baobab Oil – Containing rare fatty acids to provide reparative defence against damage, protects from the sun’s rays and the occurrence of free-radicals whilst inducing volume.
Baobab Seed Extract – Promotes longer-lasting hydration to quench hair without weigh-down.
Buriti Oil – Rich in Vitamin A to restore vitality for enhanced smoothness and shine. Guards against heat-exposure and split ends during the process of blow-drying.
“For the first time, we have developed a complete range which works to fully identify the cause of frizz – regardless of hair texture. label.m Anti-Frizz is a new high-performance system that transforms with an effective solution to give the smoothest results when blow-drying; or straightening with longer-lasting results whilst retaining softness and manageability.”
Sacha Mascolo-Tarbuck, Global Creative Director, label.m