} Be Bold with NEW Cool Blonde - Label.m Australia

Be Bold with NEW Cool Blonde

Be Bold with NEW Cool Blonde

NEW label.m Cool Blonde

Want intense tones with the benefits of  ‘botanically’ inspired innovation for blondes? lntroducing the long-awaited label.m Cool Blonde range which launches officially this week!
 
With the popularity of platinum-toned hair being THE trend tonal shade of the season, achieving this look no longer means comprising on care with ‘blonde-spiration’ taken to another level!

NEW label.m COOL BLONDE Shampoo and Conditioner is a colour toning, duo-led regime that defines a healthier way to eliminate brassy/yellow undertones on: platinum blonde, silver and grey hair with the exclusive infusion known as Violet Botanical Complex ​technology.

Delivering tonal-corrective care with equal measures of nutritional benefits, this is all about the combined ‘Power-of-Three’, purple super-food ingredients: Blueberries, purple Potato and purple Carrots.
These natural wonders work together by depositing violet-intensifying pigments to support overall fibre strength and collagen for optimised resistance.  

So it’s goodbye tarnishing tones and hello to a more vibrant blonde , which means less breakage potential for colour-treated hair in particular and more protection benefits.

“This new phase of blonde care is something that we’ve been working on for a very long time.  It was important to launch something which not only had an immediate effect on the actual tone, but with the ability to treat the hair in a way that was led by active natural ingredient pigments with really long-lasting results.  We’ve seen through on-going tests amongst the International Technical Team that this is an incredible maintenance staple when alternated with other shampoos from label.m."
Sacha Mascolo-Tarbuck, GLOBAL CREATIVE DIRECTOR, LABEL.M

POWERED BY PURPLE SUPERFOODS
 
Blueberries renowned its antioxidant A, C and E properties to help aid hair growth and scalp circulation for more body and thickness!

Purple Potato counteracts dullness which can lead to damage, Vitamin A (beta-carotene) promotes cell regeneration and gives lustrous shine!

Purple Carrots the upgrade to its orange counterpart, that’s rich in anthocyanins – the antioxidant compound that gives blueberries their amazing colour!



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