FREE Express Shipping on orders over $150
Find a Store
LABEL.M Australia
Cart 0
  • SHOP PRODUCTS
    • SHOP BY PRODUCT TYPE
      • SHAMPOO
      • CONDITIONER
      • MASKS & TREATMENTS
      • STYLING
      • FINISHING
      • BRUSHES & COMBS
      • MENS HAIRCARE
    • SHOP BY HAIR CONCERN
      • DRY & DAMAGED
      • OILY HAIR
      • CURL & ANTI FRIZZ
      • FINE HAIR
      • BLONDE & COLOURED
      • HAIR GROWTH
      • SUN & UV PROTECTION
    • COLLECTIONS
      • NEW ARRIVALS
      • BEST SELLERS
      • DAILY ESSENTIALS
      • LIMITED EDITION
      • FASHION EDITION
      • PROFESSIONAL PICKS
    LABEL.M Australia

    SHOP ALL PRODUCTS
  • ABOUT US
    • ABOUT US
    • THE MATRIX
    • FASHION
    • BIOCOMPATIBILITY
  • FIND IN STORE
  • WISHLIST
My Account
Log in Register
Search products
LABEL.M Australia
Account Wishlist Cart 0
  • SHOP PRODUCTS
    • SHOP BY PRODUCT TYPE
      • SHAMPOO
      • CONDITIONER
      • MASKS & TREATMENTS
      • STYLING
      • FINISHING
      • BRUSHES & COMBS
      • MENS HAIRCARE
    • SHOP BY HAIR CONCERN
      • DRY & DAMAGED
      • OILY HAIR
      • CURL & ANTI FRIZZ
      • FINE HAIR
      • BLONDE & COLOURED
      • HAIR GROWTH
      • SUN & UV PROTECTION
    • COLLECTIONS
      • NEW ARRIVALS
      • BEST SELLERS
      • DAILY ESSENTIALS
      • LIMITED EDITION
      • FASHION EDITION
      • PROFESSIONAL PICKS
    LABEL.M Australia

    SHOP ALL PRODUCTS
  • ABOUT US
    • ABOUT US
    • THE MATRIX
    • FASHION
    • BIOCOMPATIBILITY

Search our store

LABEL.M Australia
Account Wishlist Cart 0
Popular Searches:
WAX SPRAY DIAMOND DUST LEAVE-IN CONDITIONER HEALTHY HAIR MIST
Label.M News

Creating RAPTURE

by Label M AU Admin on Mar 24, 2018
Creating RAPTURE

R A P T U R E

Victorian stylist, Jo Smith, shares with us the inspiration behind her 2018 AHFA VIC Hairdresser Of The Year Finalist collection titled R A P T U R E and how she achieved the look with label.m 

Collection Inspiration 
Citing Debbie Harry as an initial style stimulus, Jo's captures the seminal rocker vibe complete with a signature bleached blonde mullet with dark matte roots. The look cements Jo's penchant for organic styling as well as displaying a progressive disconnection that oozes with modernity. 

GET THE LOOK
Step 1: Hair was cleansed and conditioned with label.m Diamond Dust Shampoo and Conditioner to help moisturise and give an amazing shine to the models blonde hair. 
Step2: I primed the hair with label.m Therapy Rejuvenating Creme to help as a leave in treatment to strengthen the hair and to give the hair more elasticity to help hold the style 
Step 3: I blow dried with label.m Sea Salt Spray scrunching the product in to help bring out the texture in the shape as I was drying. To increase texture, I continued adding label.m Sea Salt Spray until I was happy with the volume and texture.
Step 4:  I used the label.m Matt Paste mixed with label.m Resurrection Style Dust (you could also use the new label.m Powder To Wax ) and rubbed through the whole of the head, from roots to tips and then from underneath to top - this is so I could create shape and hold.  I finished by adding a little more through the ends to define key areas. 

Collection Credits
Hair Stylist Jo Smith
Colourist Jack Morton
Fashion Stylist Jam Baylon
Make Up Artist Rob Povey
Photographer Elizabeth Kinnaird

Previous
Because together... We Are Two
Next
label.m Australia X BT Runway

Related Articles

label.m Australia X BT Runway

label.m Australia X BT Runway

Because together... We Are Two

Because together... We Are Two

label.m X Australian Fashion Laureate Awards

label.m X Australian Fashion Laureate Awards

Tags

  • Get The Look
  • We Are Two

SIGN UP FOR 10% OFF

Be the first to know about exclusive launches, professional TONI&GUY haircare tips, and insider access to our world of LABEL.M.

LINKS

  • FAQs & Help
  • Privacy Policy
  • Terms & Conditions
  • Contact Us
  • Find a Salon

ABOUT US

Introducing the LABEL.M Personalised Haircare range. Rich in heritage, artistry and over 60 years of hairdressing experience. The official haircare line of TONI&GUY Australia.

©2025 Label.M Australia
Payment options:
  • American Express
  • Apple Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Union Pay
  • Visa

Confirm your age

Are you 18 years old or older?

Come back when you're older

Sorry, the content of this store can't be seen by a younger audience. Come back when you're older.

This website uses cookies to ensure you get the best experience on our website. Learn more

Shopping Cart

Your cart is currently empty.
Estimate shipping rates
null
Subtotal $0.00
  •  
  •  
View Cart