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label.m – the official haircare product of the London Fashion Week - is an award-winning fashion-inspired range developed by professional stylists under the creative eye of a dynamic International Artistic Team led by Toni Mascolo & Sacha Mascolo-Tarbuck.
Our mission is to inspire and nurture creativity and individuality in professional stylists and clients around the world.
label.m was born out of the love for creativity and passionate dedication to the craft of hairdressing. Created in London in 2005 by Toni Mascolo, CEO and Sacha Mascolo-Tarbuck, Global Creative Director, the brand embodies London's Brit-Cool collective of Fashion and Music.
The many years of product development experience combined with the legendary artistic team's vision fuel the development of new styling techniques and dynamic product innovations that epitomize the latest couture and fashion trends through hair.
Education is at the heart of our brand. We learn from the best to guarantee exceptional styling results and the ultimate salon experience. label.m stylists benefit from the highest level of education across 24 Academies globally by the TONI&GUY Australian and International Artistic Team, winners of over 70 major hairdressing awards.
We believe the philosophy of motivation, inspiration and education is fundamental to our success.
label.m bridges the gap between fashion and hairdressing, pioneering new haircare trends and product innovations every season.
As the designers' and session stylists' hair care of choice, label.m is used backstage at London Fashion Week's 70+ shows a year. To date we have worked with some of the biggest industry names and have launched many 'beyond the catwalk' exclusive brand collaborations with key British design talent: GILES and Todd Lynn.
In Australia, label.m is the official and exclusive product partner to the Australian Fashion Chamber, a newly formed collaboration of industry professionals working to strengthen, protect and nurture the originality, influence and success of Australian Fashion both locally and globally. Label.m is also the styling product behind many Australian catwalks and look books. To date the Australian Artistic Team have worked with some of the biggest names in the industry including Hugo Boss, Gucci, Alex Perry, Josh Goot, Wayne Cooper, Rachel Gilbert and many more.
label.m formulations are where art collides with science. Conceived in salon, rather than in a laboratory, the dynamic, award-winning, fashion-led collection is loved by professionals and clients across the globe.
Launched in 2005 with 15 distinctive products, the current label.m collection incorporates 61 products categorised into a simple 4C system: Cleanse, Condition, Create and Complete. The extensive offering includes the Organic, Therapy Age-Defying targeting the 5 key signs of hair ageing and Lab Remedy; our new in-salon only professional treatment range.
label.m combines the most effective naturally sourced ingredients and essential oils alongside exclusive label.m technologies that ensure your hair is beautiful from the inside out.
There are six unique technologies within the label.m range, each one created for a specific need to give a top performance and flawless results.
Enviroshield optimises shine and protects against heat styling, colour fade and UV rays
Tri-Molecular Complex repairs from the inside out whilst moisturising and thickening
M-Flex 3 Complex contains ultra-hydrating properties to smooth and straighten with long-lasting results
Coil E Complex increases movement and strengthens hair for high definition curls
Rejuven-8 Complex counters the key signs of hair ageing for revitalised, radiant, smooth and younger looking hair
Tri-Keravitaplex Complex targets all hair layers to repair protein deficiencies, nourish and protect from the inside out
EleMENts Complex works to soothe scalp, restore hair vitality and support healthy hair growth
NRG Complex time release technology and natural ingredients are designed to hydrate, nourish and strengthen hair to promote all over thickness and antioxidant protection