label.m delivers for the ‘curl-conscious’ with the long awaited NEW Curl Define which follows on from the highly successful launch of last year's Anti Frizz.
The range includes FOUR key high performance products, all formulated to retain the integrity of curls and waves with an injection of natural bounce, shine, zero-frizz and shape control without compromising on volume.
Our ethos is that ‘not all curls are created equal’ and that ‘curls just want to have fun’ and are totally spontaneous!
So why not embrace’ your ‘natural born curls’ with a new styling solution?
WHAT’S YOUR CURL – I-D?:
FINE Texture – Wavy, loose, s-shaped. Hair feels light and can be oilier than other textures that’s weighed down easily so struggles to hold a style.
MEDIUM Texture – Well defined with body and volume. Most common type that looks/feels denser and easy to style – yet requires more moisture as the curl shape is bigger and tends to shrink when drying.
THICK Texture – Tightly curled and dense. Most porous of the three curl textures with a tendency towards moisture loss and up to 75% shrinkage, looks last-lustre and dull, but overall stronger and holds a style well.
label.m CURL DEFINE brings together NINE regimes alongside
Anti-Frizz, where curl-care can literally become a bespoke experience.